Project: Brand Identity

Client: 2B art + design

Art: Scott Brubach

2B art + design is dedicated to spreading creative design through arts education that incorporates fine art and digital design. 

I created the identity for 2B art + design by integrating their business philosophy with the familiarity of a common design tool. The identity was designed with a focus on variety and versatility.

Project: Brand Identity

Client: betteraire Heating and Cooling

Art: Scott Brubach

This start up heating and cooling company needed a simple, bold, and sophisticated identity to grab their share of the market. I think this hot design is pretty cool.

Project: Logo Design

Concept: BJ’s Liquors

Art: Scott Brubach

I was inspired to create this design after visiting this family owned small business. I created a logo that reflects the energy and enthusiasm of the owners while including design elements that convey respect for their cultural heritage.

Project: Brand Identity

Concept: BOOMBAP Records

Art: Scott Brubach

I’m a designer who looks for new ways to blend graphics and storytelling. I’m also a huge fan of hip hop and enjoy listening to old school to new underground rap . This was my catalyst to develop a unified, recognizable visual mark that communicates a root style with the sonic experience of the MC and DJ.

Project: Brand Identity

Concept: BOXO

Art: Scott Brubach

I created the brand identity concept for a new online store for eco-friendly packaging material.

The idea to aggregate and make available the diverse range of environmentally sound packaging material helped to define the brand aesthetic used to promote this new concept.

Project: Brand Identity

Concept: BUKU SUSHI

Art: Scott Brubach

I rolled out a new brand identity for a food company that packages and distributes a wide array of healthy sushi to retail. I created a simple, fun, and playful design for product labeling and packaging.

Project: Brand Identity

Client: Collin Dandy Racing

Art: Scott Brubach

I created a winning brand identity for a young driver and his racing team. The design conveys speed in motion as he is first to the checkered flag.

Project: Brand Identity

Concept: DUTUYU

Art: Scott Brubach

DUTUYU started as a typographic design concept. It’s inspired by my interest in word origins, the history of words, and word sounds. One day, I was playing around with making a word mark from multiple combinations of syllable sounds. After sketching out several ideas, I landed on DUTUYU. The first few times I heard DUTUYU out loud, it struck me immediately as sounding like the idiom “due to you” which gave this playful sequence of syllables meaning.

The goal of DUTUYU is to provide resource support to local shelters in the way of donated clothing.  I created a wordmark that could be incorporated into a variety of designs.

COMING SOON This custom design DUTUYU t-shirt will be made available as a limited edition. With the purchase of one t-shirt, a second t-shirt will be donated to a local shelter. Any proceeds will go to purchase studio equipment.

Project: Brand Identity

Concept: FARMY

Art: Scott Brubach

FARMY is an urban farming concept that provides agricultural services and promotes education.  I created a design that could be applied to a variety of products.

My creative approach was to take familiar subject matter and reduce it down to simple shapes and forms that reflected the reality of nature and the role of farmers in a fun minimal way.

COMING SOON This custom design FARMY t-shirt will be made available as a limited edition. The proceeds will go to fund startup food gardens as part of an urban farming initiative.

Project: Product Label Design

Concept: FIZZ

Art: Scott Brubach

FIZZ is a concept for a new line of all natural sodas. I’m all bubbly over creating this bold, yet fun design.

Project: Brand Identity

Concept: FOOD FIGHT

Art: Scott Brubach

FOOD FIGHT is an advocacy concept that raises funds to combat hunger.  I created a design that is both playful and poignant.

My creative approach was to work with the paradox of FOOD FIGHT. It conjures up nostalgic memories of elementary school cafeteria chaos while confronting the very real challenge of food insecurity.

COMING SOON This custom design FOOD FIGHT t-shirt will be made available as a limited edition. Proceeds will go to fund local food banks and soup kitchens

Project: Editorial Illustration

Concept: FUNKIN' GONUTS

Art: Scott Brubach

Well before the expression "Funkin' Gonuts" was popularized by the Tonight Show's Jimmy Fallon, I had created the Funkin' Gonuts design to be used as a tool for dissent during public demonstrations.  The design is a deconstruction and redesign of a popular brand.

My solution to this challenging project was to rework a recognizable brand with broad appeal then visually define who the popular brand is targeting. The obvious answer is the working class commuter. My artwork ultimately aligns with the true potential in each of us as activists.

Project: Logo Design

Client: J. Sicard Construction

Art: Scott Brubach

J. Sicard Construction is a dependable and professional roofing contractor that needed a logo that best represents the high quality of their work. I applied their motif of Old Man Winter to create an exciting combination mark that reflects strength and stability while exhibiting a literal connection to the important repairs they perform.

Project: Brand Identity

Client: Kent Dandy Electric

Art: Scott Brubach

I love helping small business owners establish their brand identity, while equipping them to compete at the same visual level of a national brand so they can market themselves more effectively and grow their business.

On this project, I started with the owner's name and through visual distillation and brand exploration created a strong and identifiable mark that will serve as a standard for quality as the business grows.

The same principles that a national brand uses can also be applied at a local level. And I thrive on facilitating these efforts with small business owners so they have a firm foundation they can successfully build upon.

Project: Brand Identity

Concept: Lorraine’s Soup Kitchen & Pantry

Art: Scott Brubach

I enjoy improving brand identity designs for businesses that do the important work of serving the community. Lorraine’s Soup Kitchen & Pantry is a vital resource that strives to reduce the risks and effects of food insecurity. In addition, they ollaborate with community partners to educate and raise awareness on this important issue. I wanted to create a design for Lorraine’s that honors their commitment to helping the community and reflects the respect they offer to the people they serve.

Project: Brand Identity

Concept: Lotus Photography

Art: Scott Brubach

I like to deliver brand identity designs that will equip a company's marketing efforts and provide unique graphic communication to their clients.  For the Lotus Photography concept, I designed a bold, stylized mark to convey highly skilled expert service.

Project: Logo Design

Client: Masterpiece Art Bar

Art: Scott Brubach

The owner of Masterpiece Art Bar enjoys the combination of art and entertainment. She hosts playful events for clients to imbibe while crafting wonderful works of art. I incorporated these activities for a logo that is memorable and versatile..

Project: Hand lettering Brand Identity

Concept: MISTER B

Art: Scott Brubach

I am Mister B and I love teaching. As a veteran inner city high school teacher, I decided to move in a new direction by developing a brand that could be used to better connect with my students. I created a hand lettered brand mark that reflects my good humor and carries an attitude associated with my tastes in music, graphics, and culture. This allowed me to create a base aesthetic for the Mister B identity that would serve as a foundation for future growth and help build a stronger foundation for communication with my students moving forward.

COMING SOON This custom design Mister B t-shirt will be made available as a limited edition. Proceeds will go to fund field trips, supplies, and scholarships for my Design and Visual Communications students.

Project: Brand Identity

Concept: nuculur

Art: Scott Brubach

This brand identity concept for a new product line has a very unique name. Though unusual and mildly subversive, the provocative nature of an identity can compel clients toward products. My challenge was to create a strong and sophisticated brand identity that would be non-compromising and help grow the potential business. It also had to work flawlessly when applied to a wide array of products

Project: Brand Identity

Client: Orchard Editions

Art: Scott Brubach

The inspiration for this brand came from my childhood experiences in the fruit orchards of the western United States.  The design also reflects my passion for fine art printing and press operation. I visually capitalized on my personal narrative for this brand mark.

Project: Publication Design

Concept: Origami Airlines

Art: Scott Brubach

Origami Airlines is a new publication concept providing innovative paper airplane designs and templates. I played off the commercial airline theme in this design direction. My motif shows the form of a paper airplane and the stripes represent the speed and direction of air travel.

Project: Brand Identity

Concept: Project Integration, Inc

Art: Scott Brubach

I updated the logo by transforming the basic typographic character used as their original mark to make it dynamic.  By adding dimension to the mark, the brand presents a more accurate representation of the engineering services provided by Project Integration, Inc.

Project: Brand Identity

Concept: PSI Power Washing

Art: Scott Brubach

I enjoy every opportunity to help small businesses grow with successful branding. For PSI Power Washing, I created a contemporary mark that conveys efficiency and quality service.

Project: Promotional Illustrations

Client: RESET THURSDAY

Art: Scott Brubach

RESET Thursday is an invitational event promoting a fundraising platform to support urban development through creative digital enterprises.  I designed a variety of illustrations ranging from hand lettering to digital imaging in order to represent the diverse array of potential small businesses to be incubated by this new fundraising platform.

Project: Brand Identity

Client: The Original Roma Pizza

Art: Scott Brubach

The owner of The Original Roma Pizza is an avid concert goer who decorates his business with vintage Rock Art and collectable concert show bills.  He also serves delicious, braided crust, artisan pizzas.  I combined these two facets of his narrative to create a memorable identity that can be used on a variety of products.

Project: Publication Design

Concept: SKETCH Magazine

Art: Scott Brubach

SKETCH Magazine is a contemporary art and culture periodical concept targeting young and emerging artists and designers.  The masthead design combines a technical approach with a fun and playful style.  The layouts have a simple elegance for ease of reading.

Project: Brand Identity

Concept: VILLAGE MART

Art: Scott Brubach

Village Mart is a food market concept targeting customers who seek high quality, locally sourced, fresh organic food at reasonable prices.  The identity is a contemporary interpretation of a vintage style that communicates class, comfort, and courteous service.

Project: Product Label Design

Client: Westfield River Brewing

Art: Scott Brubach

The owner of the Westfield River Brewing Company wanted me to give his products attitude. To do this, I took the iconic image of the black squirrel native to the region and made it appear more aggressive.  In addition, I created a hand lettering and illustration style that completes the transformation.

I also provided an updated contemporary logo that retains a nostalgic appearance while offering versatility for use on a wide array of products.

Project: Brand Identity

Concept: Wilbraham Football Club

Art: Scott Brubach

I scored with this concept design for the Wilbraham Football Club.  I incorporated the iconic Peregrine Falcon which is commonly seen patrolling the skies of the region with a shield design reminiscent of European style football club logos.

Project: Brand Identity

Concept: Wiiliamson's Clothier

Art: Scott Brubach

Williamson's Clothiers wanted to update their brand to appeal to a younger, more contemporary clientele.  I silhouetted their existing bugle logo and combined it with a typographic element to create a simple, bold identity that retains their tradition of elegance and quality service.